My niche is creating content around the "biker lifestyle"... that could be motorcycle related content, but also day to day life. Some comedy value, reviews, and vids that involve my audience. Eventually I want to vlog and do travel vids too. All behind the caveat of being behind a helmet. My audience at the moment would be people who enjoy the automotive industry, men and women in the bracket of 18-50 I personally would be the main "charecter" in the content, but I also have my girlfriend who is wanting to get involved, and that could open the doors to working with a broader range of company's.